Get to Know Youf

We’re Youf.

We're a little UK brand with big plans and even bigger bottles of body wash. Born from the belief that shower time deserves better. Better scents, better ingredients and a bit more fun while you’re at it.

Our mission is simple: Bring skincare back down to earth without watering it down. That means gentle formulas, conscious choices and a splash of cheeky energy in everything we do.

How it started

Youf began as a solo side project, fuelled by the frustration of choosing between overly clinical or painfully overpriced body products that have no real benefit.

We wanted something that felt indulgent but without the fuss. So we set out to create it. One idea, a few lessons and a whole lot of trial and error later – Youf was born.

Where we're at

Right now, we’re all about body washes – but that’s just the starting point. We’ve kicked things off with two standout scents, designed to make your skin feel fresh, soft and gloriously scented:

Patchouli, Amber & Vanilla – warm, woody and mellow
Youf Got Juice (Grapefruit) – zesty, bright and full of bounce

They cleanse. They soften. They smell amazing.

Where we're glowing

Shower gels are just the beginning. Our vision goes way beyond the bathroom shelf. From face to body and everything in between, we’re building a range of feel-good skincare that’s fun, functional and always formulated with care.

Youf is here to prove that great skin doesn’t need to be complicated – it just needs a little love, a lot of hydration and products that actually make you look forward to using them.